Lead packs · guide
Opportunity Proxy vs Purchase Intent in Lead Data
Understand why MarketRoster packs use opportunity-proxy claim language, what that means for outreach, and which promises are off-limits.
Direct answer
Opportunity-proxy records indicate category and geography fit for digital-work outreach. They do not prove a business is shopping, consented to contact, or likely to buy.
What opportunity proxy means
Records are selected as businesses that may fit digital-work outreach based on industry and geography research cuts—not as confirmed in-market buyers.
- Industry and geography research cuts
- No verified in-market buyer label
- Public claim class stays opportunity_proxy
What you should not claim
Do not treat these lists as hot leads, guaranteed appointments, consent for any specific channel, or conversion-probability scores.
- No conversion probability claims
- No fabricated urgency
- Honor suppression and lawful outreach rules
How to use the data well
Personalize around observable website or operational needs, keep volume sustainable, and measure reply quality—not vanity send counts. Separate contactability, replies, qualified conversations, and closed work.
- Observable signal vs inference
- Capacity-limited sequences
- Honest offer geography
Next step
Read responsible-use and methodology, then size your first pack to capacity instead of inventory headlines.
Apply the framework carefully
This article explains a general decision framework. Validate it against your own market, site, customers, systems, data, capacity, contractual commitments, and any applicable legal or professional requirements.