Guide
Opportunity Proxy vs Purchase Intent in Lead Data
Understand why MarketRoster packs use opportunity-proxy claim language, what that means for outreach, and which promises are off-limits.
Methodology
How MarketRoster selects and describes lead packs
Public-safe explanation of opportunity-proxy claims, industry and geography classification, approximate inventory, research dates, and what MarketRoster does not assert.
Claim class
Opportunity proxy, not purchase intent
Published packs use an opportunity-proxy claim class. Records are selected for category and geography fit for digital-work outreach. That is not verified purchase intent, consent, or a ready-to-buy signal.
- Observed or derived classification is labeled as such in delivery notes
- Blanks stay blank—missing values are not invented
- No conversion-probability or “hot lead” language
Selection
Industry × geography cuts
Each pack is an approved industry and geography slice from the public catalog projection. The storefront receives aggregate product facts—not contact rows or membership lists—until a fulfilled order is packaged.
- Stable product family keys and slugs
- Approximate inventory from the current snapshot
- Documented limitations on every pack page
Inventory
Approximate counts versus sellable allocation
The public catalog is an inventory snapshot. Approximate available counts help buyers size quantity. They are not a lease, reservation, or proof that every listed record will remain after concurrent purchases.
- Counts change as packs are fulfilled
- Checkout confirms quantity server-side when enabled
- Release and fulfillment gates can pause public sale
Refresh
As-of dates and material updates
Each product carries an as-of timestamp from the catalog projection. Material page updates—price, availability state, or substantive copy—drive sitemap lastmod. Heartbeats and identical republishes do not.
Corrections
How to report issues
Email hello@marketroster.com with the pack slug, the field or claim in question, and what you observed. Corrections follow the editorial policy and may update methodology or pack limitations.
Related next steps
Keep exploring the connected system
Guide
What Should a B2B Lead Dataset Contain?
A field-by-field framework for buying SMB lead packs with clear selection logic, source notes, freshness, limitations, and responsible-use expectations.
Start with a pack
Get US SMB leads for the work you sell.
Browse industry and state packs of US SMB records selected for digital-work outreach. Create an account, then buy any quantity at $0.10 per lead with Stripe checkout.