Guide
Opportunity Proxy vs Purchase Intent in Lead Data
Understand why MarketRoster packs use opportunity-proxy claim language, what that means for outreach, and which promises are off-limits.
Responsible use
Responsible use of SMB lead packs
Buyer duties for relevance, suppression, channel rules, lawful outreach, and claim language when using MarketRoster opportunity-proxy records.
Fit is not consent
A relevant business record is not consent, interest, or permission for any channel. Buyers must follow applicable telemarketing, email, SMS, and privacy rules and honor opt-outs on their own systems.
Acceptable use
Bounded B2B outreach for websites, marketing, automation, or related digital work—personalized from observable public signals, sized to capacity, and honest about geography and offer.
- Truthful opportunity-proxy language
- Suppression and dedupe before sending
- Quantity matched to follow-up capacity
Unacceptable use
Do not use packs for harassment, deception, fabricated urgency, unlawful marketing, prohibited profiling, or claims that records are hot leads, verified intent, or guaranteed appointments.
Opt-outs and corrections
Maintain your own suppression lists. For MarketRoster storefront or packaging corrections, contact hello@marketroster.com. This page is not legal advice—review channel and privacy obligations with your own counsel.
Related next steps
Keep exploring the connected system
Guide
Freelancer Outreach With SMB Lead Packs
A workflow for freelancers and side operators: import a pack, prioritize rows, personalize from observable signals, and keep compliance in the loop.
Start with a pack
Get US SMB leads for the work you sell.
Browse industry and state packs of US SMB records selected for digital-work outreach. Create an account, then buy any quantity at $0.10 per lead with Stripe checkout.